TexTrace AG to be led into the future by Avery Dennison

TexTrace AG to be led into the future by Avery Dennison

Tuesday, February 1st, 2022

TexTrace AG, one of the five companies of Jakob Müller Holding AG, will be taken over and continued by the American company Avery Dennison Smartrac (AD), based in California, as of today, February 1, 2022. Avery Dennison is the global market leader for branding and labeling solutions for the apparel market and a long-standing partner of TexTrace.

This move is groundbreaking for the future of TexTrace and we are proud of what the start-up has achieved in its 10-year history. With the transfer to AD, we are enabling TexTrace AG to take the next, consistent step. All employees will be taken over, and the development site in Frick will also remain.

Together with the Jakob Müller Group, TexTrace AG has developed an innovation that will revolutionize the global apparel market. The technology integrates textiles into the "Internet of Things" (IoT) and networks articles with each other. The acquisition keeps the company on the innovation track and allows it to expand its success globally. The existing close cooperation with Jakob Müller Group will continue in the future.

For more information, please see the media release:

Media release