Luca Guarda is the new Marketing and Communications Manager at JMH.

Tuesday, 15. December 2020, December 15th, 2020

"Our message should get through: targeted and sustainable."
Jakob Müller Holding AG's Corporate Communications has a new face: Luca Guarda joined JMH as Marketing and Communications Manager on December 1, 2020.

In his role, Luca Guarda further develops the holding company's communications. In close cooperation with the owners, he ensures the implementation of the global communication strategy. He is responsible for overarching communications projects such as Beekeeper and the website. "It is important to me that all goals are well coordinated and that the communication processes work effectively. In the end, the right message should get through," is how Luca Guarda sums up his tasks.

The newly created position is part of the Corporate Service Center, which will be set up at the headquarters in Frick from fall 2020. With his dynamic and team-oriented manner, the ambitious footballer (commercial apprenticeship with competitive sports, Münchenstein) and communications specialist ( Höhere Fachschule für Marketing and Kommunication, Basel) fits perfectly into the Corporate Service Center.

Most recently, the 30-year-old was responsible for HR and Marketing at a regional bank. For several years, he was previously in charge of various projects at the Basel-Stadt Sports Office. Until today, he is an official ambassador for the prevention project "cool and clean" at Swiss Olympic, which he is continuing on a 20% basis.